The sports rights within the UK bring in vast commercial and public broadcasting revenue, as this report confirms, the annual value of the top ten sports rights within the UK is £1.3bn. This report by Ofcom also brings the domination of the Premier League to our attention. It’s valued greater than all the other individual football tournaments and sports themselves who make up the top ten. A sporting dictatorship – if the Premier League says jump, the broadcasters tend to say “how high”. Attendances are phenomenal. The Premier League is only second behind the German Bundesliga. This, however, does not sell it to the broadcasters. Viewers are the key. Not only do the Premier League sell the rights to British broadcasters, but million and millions of viewers across the world enjoy watching the most exciting league in the world, hence the power and authority brought to the table by the leagues negotiators.
The report confirms the difficulties the BBC face when determining how much to bid for individual broadcasting licences, it is a minefield; however the detail within the Ofcom study allows anyone with half a brain to work out the relative values based on perceived growth and potential viewers, balanced alongside the ‘public service broadcasting’ principle the BBC is duty bound to uphold. It should never be outsourced to a private consultancy firm.
Decide for yourselves, but I do hope they manage to bring the cricket back to BBC TV. That is my only request. Please.